Take any recipe and make it usable at home.

A user can bring in a YouTube video, Instagram reel, WhatsApp message, screenshot, blog, copied text, or handwritten family recipe. The app cleans it into ingredients, steps, timing, servings, notes, and source.

Recipe Library 84 saved

Search saved recipes

Paneer Tikka Wrap Weeknight dinner

Gujarati Dal Family notes

Ragi Dosa Breakfast saved

Workflow

One flow for the whole cooking job.

The user should not leave the app for anything around cooking. The product keeps the recipe, household version, cooking session, sharing, and grocery list in one place.

Import recipe Bring in any source.

Clean it Extract ingredients and steps.

Store it Save it to the household library.

Adapt it Fit servings, rules, and pantry.

Cook it Use step-by-step Cook Mode.

Share it Send a clean cook message.

Shop for it Turn missing items into a list.

Import

Import is the starting habit.

The most useful sources come first: YouTube, screenshots, handwritten photos, blogs, copy-paste, Instagram, WhatsApp, and manual entry. Each import becomes a reviewed draft before it is stored.

Add RecipeReview draft

Paste YouTube, blog, reel, or recipe text

Screenshot Handwritten WhatsApp Manual

Clean into ingredients, steps, timing, servings, notes, and source.

YouTubePull recipe steps from long videos and Shorts.

ScreenshotsTurn saved images into ingredients and steps.

HandwrittenPreserve family recipes from photos.

BlogsClean long web pages into a usable recipe.

Copy pasteConvert messy text into a draft.

InstagramSave reels and post captions without losing them.

WhatsAppCapture family messages and cook notes.

Manual entryAdd recipes directly when there is no source.

Storage

The repository is not a side feature.

The app becomes the household recipe repository: saved recipes, family notes, festival food, regional dishes, cook-friendly versions, and recipes the user has already cooked.

Recipe Library84 saved

Search dal, dinner, festival, paneer

Rajma Chawal Punjabi family recipe Undhiyu Gujarati festival folder Lemon Rice Quick South Indian dinner

Suggested tonight: use spinach, paneer, and curd already at home.

Recipe librarySaved, family, festival, regional, and cooked recipes.

SearchFind by dish, ingredient, cuisine, occasion, or household rule.

FoldersOrganize dinners, festivals, kids, cook-friendly recipes, and favorites.

Recipe suggestionsSuggest what to cook from saved recipes and recent meals.

Pantry memoryUse staples and available ingredients to guide suggestions.

Meal planningReuse saved recipes across days without starting over.

Adapt

Every stored recipe should fit the household.

Create versions for 2 people, the full family, the cook, no onion/garlic, Jain, less spicy, low oil, faster weekdays, or ingredients already at home. The app should avoid medical claims unless experts review them.

Paneer Butter MasalaOriginal saved

Serves 4 Simpler for cook No onion/garlic Low oil method

Boundary: household substitutions only. No medical safety labels.

Serving sizeConvert recipes for 2, 3, 4, or full-family portions.

Simpler for cookRewrite steps as clear instructions that can be sent out.

Household rulesJain, no onion/garlic, less spicy, faster, and kid-friendly versions.

Low oilOffer cooking substitutions without making medical claims.

Ingredient swapsUse what is available at home before creating a grocery list.

Safety boundaryNo diabetic-safe, heart-safe, or medically approved labels without review.

Cook Mode

Cook Mode keeps the session in one place.

Cook Mode gives one step at a time, current-step ingredients, timers, prep notes, beginner clips, and clear instructions. It replaces jumping between YouTube, screenshots, browser tabs, WhatsApp, notes, and grocery apps.

One step at a time Current-step ingredients Timers Prep notes Resume cooking Tadka clips Roti clips

Cook Mode - Dal Tadka

Step 4 of 8

Add tadka to dal and simmer for 3 minutes.

Timer 03:00

Current ingredients

Ghee

Cumin

Garlic

Keep masala on low flame.

Beginner clips

Tadka sample

Browning onions

Rolling roti

Masala check

Share

Sharing should work through WhatsApp first.

Any recipe becomes a simple message for a cook, spouse, parent, family group, or flatmates. The receiver should understand what to make without downloading the app.

Share RecipeWhatsApp ready

Dinner: Paneer Tikka Wraps Serves 4. Medium spicy. Prep paneer, capsicum, curd marinade. Cook paneer first, then assemble wraps before serving.

Send to cook, spouse, parent, family group, or flatmates.

Cook messageSend ingredients, steps, timing, and notes in one clean message.

No app neededThe receiver can cook from WhatsApp without installing anything.

Family groupShare dinner plans with spouse, parents, flatmates, or the cook.

Version awareShare the exact simpler, less spicy, or serving-size version.

Grocery

Grocery starts as a list and becomes action.

The user picks a recipe, removes what is already at home, edits quantities, combines duplicates, and shares the list. The platform layer can map Indian ingredient names, suggest substitutes, reorder staples, and build grocery carts.

Grocery List3 recipes

At home Rice, cumin, turmeric Buy Paneer 400 g, curd 1 cup, coriander Combined Green chilli from 2 recipes

BlinkitInstamartZeptoBigBasket

Missing itemsBuild the list from the selected recipes only.

Already at homeRemove pantry items before shopping.

Edit quantitiesAdjust amounts after serving-size changes.

Combine duplicatesMerge coriander, curd, rice, and spices across recipes.

Platform targetsKeep Blinkit, Instamart, Zepto, BigBasket, JioMart, and local stores close.

Indian mappingMatch ingredient names, substitutes, staples, and weekly carts.

Regional

Regional support makes it feel built for Indian homes.

The app should understand cuisine, language, pantry staples, festivals, household rules, creator collections, and recipe suggestions across Indian regions and languages.

Regional LibraryHousehold memory

Gujarati Tamil Punjabi Bengali

Festival folder: Diwali snacks Language view: Hindi and Hinglish Creator collection: 7-day tiffin plan

Regional cuisinesNorth, South, West, East, coastal, festival, and household cuisines.

LanguagesHindi, Hinglish, and major Indian languages.

Festival memorySave dishes by occasion, cuisine, household rule, and cook note.

Cook notesPreserve family instructions and regional technique details.

Suggestions

The app should help decide what to cook.

Suggestions come from the user's saved recipes, pantry, time of day, family preferences, season, festivals, and recent meals. This keeps the recipe repository active.

Cook TonightFrom your library

Use paneer today Paneer bhurji, palak paneer, wrap filling Fast dinner Lemon rice, dal tadka, ragi dosa Festival prep Snacks saved in family folder

Suggestions should explain why they appear.

Saved recipesRecommend from what the household already trusts.

Pantry basedUse ingredients already at home first.

Timing awareBreakfast, dinner, weekday, weekend, and prep-time filters.

Preference awareFamily likes, spice level, repeat fatigue, and recent meals.

SeasonalUse festivals, weather, produce, and occasion context.

Creator Tools

Creators can publish recipes people can actually cook.

Creator tools turn content into clean recipes, collections, meal plans, grocery-linked bundles, and spice kits. The product stays useful after the user saves a creator's recipe.

Creator StudioPublish clean

Collection 7-day Gujarati dinner plan Recipe Clean steps, timing, servings, notes Bundle Grocery cart and spice kit links

Creator content should enter the same cookable workflow.

Clean publishTurn creator content into structured, reusable recipes.

CollectionsSell or share cuisine, festival, tiffin, and weekly sets.

Meal plansPackage multiple recipes into a cooking schedule.

Grocery linksAttach missing ingredients, carts, or shopping lists.

BundlesSupport spice kits and cooking bundles around recipes.

Competitors

The market already proves the behavior.

Existing products validate recipe saving, storage, meal planning, grocery lists, Indian content, and cook coordination. The opening is owning the saved-recipe workflow for Indian homes.

Competitor and pricing research. Sources checked 2026-06-16.
Competitor	Market	What they do	Public price
ReciMe	Global recipe saver	Saves recipes from social platforms, screenshots, handwritten photos, and typed input.	Free with weekly import limits. US yearly example: $39.99/year. Source, checked 2026-06-16
Paprika	Global recipe manager	Recipe storage, web import, grocery lists, meal planning, pantry, timers, scaling, notes, and offline access.	One-time purchase per platform. Windows public price: $29.99. Source, checked 2026-06-16
Samsung Food	Global food app	Recipe box, website saving, meal planning, shopping list, communities, nutrition, and premium image scans.	Free tier. Food+ public price: $6.99/month or $59.99/year. Source, checked 2026-06-16
Cookpad India	Indian recipe community	User-generated Indian recipes, home-cook community, folders, private saved recipes, ingredient search, and regional recipes.	Free tier. Premium public price: Rs 99/month. Source, checked 2026-06-16
BetterButter	Indian recipe content	Indian recipe platform with regional-language recipes, videos, contests, and home-chef content.	Historically free. Android app was removed from Google Play in April 2025 according to AppBrain. Source, checked 2026-06-16
Slurrp	Indian food discovery	Recipe discovery, cook-with-what-you-have, meal planner, recipe collection, nutrition info, community, and food articles.	App Store lists it as free. Source, checked 2026-06-16
Gokun	AI meal planning	Weekly meal plans, family preferences, saved recipes from social or screenshot sources, grocery lists, and pantry ideas.	Free to start. Listings show Pro around $5.99/month and India in-app purchases from Rs 1,999 to Rs 19,900. Source, checked 2026-06-16
Kookar	Indian cook coordination	WhatsApp-based kitchen manager for meal planning, grocery ordering, and cook coordination.	No stable public price found. Source, checked 2026-06-16
Homegrid	Indian household planning	Learns preferences, plans weekly menu, briefs cook, and creates a Blinkit cart.	Rs 99 for first 2 weeks, then Rs 249/month. Source, checked 2026-06-16
FamilyPlate	Family meal planning	AI weekly meal plans, family voting, shopping lists, nutrition summaries, and meal swaps.	Free tier. Premium beta supporter plan: $4.99/month. Source, checked 2026-06-16
Amiyaa	Indian meal planning	Indian meal planner, recipe library storage, saved-from-web recipes, shopping lists, and prep reminders.	Public site describes it as free. No paid plan found. Source, checked 2026-06-16
Plan to Eat	Global meal planner	Recipe organizer, meal planning calendar, recipe clipper, and automatic grocery list.	$5.95/month or $49/year. Source, checked 2026-06-16